School Logo

I decided to create a new logo for my high school. Their mascot is a cavalier, so I really wanted to incorporate that idea more into the logo design. In their original logo, they only had the rapier to represent a cavalier which actually doesn't look all that bad in my opinion. However, since we had to change it I wanted to go into a different direction. I looked online for an image of a cavalier and I liked the ones I saw of them in a fighting stance, so I took one of those and created a path around it which I filled with solid black. Then I added the text in the school colors and did the shadow for each word in the inverted color. I played around with other design ideas and most of my other ones didn't incorporate images. I liked the ones with just text, but I felt that first of all they were too close to what the original logo design was and secondly I felt that the full figure cavalier was a powerful image. I realized that the multiple colors in it would create a problem and be too complex so that's why I decided on a sillouhette-type image to simplify it and hopefully create a stronger image. I stuck with a simple text because, again, I wanted to keep things simple and bold. Our school song is "The Fighting Cavaliers," so I wanted to embody that image of strength. Also, our school logo has always been simple no matter what it was, and so I wanted to stay with that idea. Hopefully this new logo turned out well.