As I do not get many magazines, and I no longer get the paper, I decided to look for my ad online. The one I found is an ad for a jewelry company. It struck me immediately as interesting because of the relative simplicity of its layout and design. I have posted the color version of this ad on my blog, as my printer has apparently run out of some of the color cartridges; I printed it out in black and white.
The first thing I want to mention about this ad is the scale of the image versus the text towards the bottom. Though the text is obviously meant for those actively seeking further information regarding the product and company, it still provides a nice balance to the image in the composition. The centered placement of the hands and bracelet enhance the effect of the hands actively presenting the product to the viewer. There is a definite hierarchy regarding the importance of information in this ad, with the image of the product at the top. Then the slogan “Empower yourself through others,” followed lastly by the relevant information at the bottom of the page.
The text as a separate unit display contrasting text and size with regard to their importance to the reader. As the slogan is meant to be eye-catching and noticed first, it is set off from the rest of the text. It is also much larger and has a less formal alignment, as everything else is centered, left or right aligned. The words “Yourself” and “Others” are made much larger for a stronger emphasis, whereas the word “through” was made much smaller than the rest of the slogan and put in a serif font and italics, which still makes it stand out albeit with a much softer emphasis. The next set of text in line of importance is the two logos for “green” and “Simons Jewelry Co.” and the website address for the company. These are all placed along the same line at the very bottom of the ad as a group. The web address has the same modern font as the majority of the slogan which helps to tie the groups together as mutually relevant. Now finally, if the reader is truly interested, they would read the text grouped between the slogan and the logos. This group has the smallest font size, to the point where it is almost impossible to read. This is obviously the least important information to the reader at this time.
Again I want to mention contrast in the ad. However, this time in regards to the color contrast of the black background against the highlighted skin tones in the hands and the bright color of the jewelry. The bracelet is made as the focus, being a brighter shade than anything else on the page. It has also been placed at the very center of the ad with almost nothing obstructing it.
The first thing I want to mention about this ad is the scale of the image versus the text towards the bottom. Though the text is obviously meant for those actively seeking further information regarding the product and company, it still provides a nice balance to the image in the composition. The centered placement of the hands and bracelet enhance the effect of the hands actively presenting the product to the viewer. There is a definite hierarchy regarding the importance of information in this ad, with the image of the product at the top. Then the slogan “Empower yourself through others,” followed lastly by the relevant information at the bottom of the page.
The text as a separate unit display contrasting text and size with regard to their importance to the reader. As the slogan is meant to be eye-catching and noticed first, it is set off from the rest of the text. It is also much larger and has a less formal alignment, as everything else is centered, left or right aligned. The words “Yourself” and “Others” are made much larger for a stronger emphasis, whereas the word “through” was made much smaller than the rest of the slogan and put in a serif font and italics, which still makes it stand out albeit with a much softer emphasis. The next set of text in line of importance is the two logos for “green” and “Simons Jewelry Co.” and the website address for the company. These are all placed along the same line at the very bottom of the ad as a group. The web address has the same modern font as the majority of the slogan which helps to tie the groups together as mutually relevant. Now finally, if the reader is truly interested, they would read the text grouped between the slogan and the logos. This group has the smallest font size, to the point where it is almost impossible to read. This is obviously the least important information to the reader at this time.
Again I want to mention contrast in the ad. However, this time in regards to the color contrast of the black background against the highlighted skin tones in the hands and the bright color of the jewelry. The bracelet is made as the focus, being a brighter shade than anything else on the page. It has also been placed at the very center of the ad with almost nothing obstructing it.
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